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Help for parents: a clear plan for subjects, university and scholarships.

Your teenager has big choices ahead. William Cognity, an educator and psychologist with 19 years in schools, helps families turn worry into a plan. Your child leads. You stay part of it.

Session one

What happens in the first meeting

A calm, 50-minute talk with your child. You can join the last part.

Part 1

Welcome and privacy

William explains the purpose, what stays private and when an adult must be told. Your child agrees to take part.

Part 2

Your child's story

What they enjoy, what they are good at, and what they hope for. Real examples, no labels.

Part 3

Options and worries

Courses, universities, scholarships and other paths. What is unclear, and what gets in the way.

Part 4

One or two small steps

A short plan your child owns, with a review date. A written summary follows.

By age

Where to start

Ages 11 to 14

Explore interests and strengths before big subject choices.

Middle school counselling

Ages 14 to 18

Choose subjects, build a university list, plan applications.

High school counselling · University and scholarships

All ages

Better study habits, time and goals.

Academic coaching

More than university

Honest about every path

University is one road. We look at all of them.

  • University degrees at home or abroad
  • Apprenticeships and vocational courses
  • Going straight to work
  • A gap year with a plan

Safe and private

Parents or guardians give permission for students under 18. William explains privacy at the start of every session. We never share a child's story without a clear reason.

Questions

Questions parents ask

Will you tell my child what to study?

No. William helps your child find their own answer. The student leads and owns the choice. Parents are part of the plan.

Do parents join the session?

Yes, if you wish. There is a student and parent meeting where the student presents their plan and everyone agrees on next steps.

What if my child does not want to go to university?

That is fine. We look at university, apprenticeships, vocational courses, work and gap years, and compare them honestly.

Is it safe and private?

Sessions start by explaining what stays private and when an adult must be told. Parents or guardians give permission for students under 18.

Can you promise a place or a scholarship?

No. No one can. We help your child apply as strongly as possible and make informed choices.

What does it cost and how do we book?

Write to us. We reply by email and share the session length and the price before you book. Sessions are online.