One clear career plan for your whole school.
William Cognity helps school groups build one clear path from subject choice to university and work. He designs programmes, trains counsellors and gives you the 4-4-4-4 toolkit.

What a school gets
What we aim for
These are goals, not promises. Results depend on your school and students.
One plan for every counsellor
The same method in every year group and campus. Students get the same clear path.
Help before the last year
Years 8 to 13, with activities for each stage.
Progress you can show
One tracker that parents and leaders can read.
How it works
A trial in four steps
One school team. A short trial. We collect what happens and what people think. We agree terms with you.
Where you start
We write down how guidance works today: sessions, tools, time and records.
Getting ready
A start call. Training for your counsellors on the toolkit.
The trial
Your team uses the method with one group. William helps and watches.
Look back
We look at what happened together. Then we agree what comes next.
Licences
Choose how your team works
Early-access prices. We agree school terms in writing.
School licence
- Every counsellor on one campus
- A 30-minute start call
- Early-access updates
Network licence
- School groups and advice firms
- A start call for each campus
- Terms made with you
Training
Train your counsellors
Training for school counsellors on the 4-4-4-4 method. You practise on real session plans and get feedback. A group course is being made.
Talks
Talks and workshops
Talks about university choice for students, parents and staff. In person or online.
Ask for a demo