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The blog: career guidance, study and university advice.

Plain-English articles for students, parents, counsellors and schools, by William Cognity. Keep scrolling: more articles load as you read.

Parents29 October 2026

How to Choose an Education Consultant: Questions to Ask

Hiring an education consultant? Use these questions to check experience, honesty, fees and fit before you decide.

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Students21 October 2026

Career Coaching for Adults Changing Direction

Thinking about a new career? Learn how career coaching helps adults reflect, explore options and make a plan.

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Students19 October 2026

Study Habits That Really Work for 11 to 18 Year Olds

Better grades come from better habits. Learn simple, proven study methods such as retrieval, spacing, planning and good sleep.

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Schools15 October 2026

How to Track Results in a School Career Programme

Learn simple ways to track results in a school career programme: what to measure, tools, and how to report.

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Students12 October 2026

How to Prepare to Apply to a Top-100 University

Aiming for a top-ranked university takes planning. Follow this timeline for marks, activities, tests, essays and funding.

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Schools7 October 2026

How to Train School Career Counsellors

A practical plan to train school career counsellors: skills, topics, practice, supervision and ongoing learning.

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Students5 October 2026

The Big Five Personality Traits Explained for Teenagers

The Big Five describes personality on five scales. Learn what each trait means and how to use it to understand yourself better.

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Parents1 October 2026

Academic Coaching vs Tutoring: What Is the Difference?

Academic coaching builds habits, goals and learning skills. Tutoring teaches subject content. Learn how they differ.

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Students28 September 2026

The Holland Code (RIASEC) Explained for Teenagers

The Holland Code groups interests into six types. Learn what R-I-A-S-E-C means and how to use it to explore careers.

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