By William Cognity · Educator · Psychologist · Coach · Trainer
A simple career method from 19 years in schools. Made for counsellors, schools and parents. Get the toolkit, or start free.
Get the 4-4-4-4 toolkit · EUR 59 Free starter kit
William CognityFounder of CidentifyWhere William has led and taught:
Meet William
Results
Students William guided have been admitted to MIT, Harvard, Stanford, Princeton, Cambridge, Oxford, Imperial College, UBC, NYU and other top universities, many with full scholarships.
Outcomes are reported by William from his guidance work. Every student is different and results vary. No university endorses this site.
Our main product
Stop building every session from nothing. Run each one with a clear plan, in about ten minutes of preparation.
Schools: the school licence is EUR 290 per campus. This is an early edition that experts have not tested yet.
The method
You always know what to do next. You can always show what changed.
New to this? An example
This is an illustration, not a real student.
A Year 10 student feels stuck.
The counsellor asks about personality, skills, interests and goals, with real examples. They write down what is known and what is not.
The student looks at three paths, such as biomedical science, nutrition and biotechnology, using checked sources and entry requirements.
The student lists what matters most, weighs each option, and picks a first choice with two backups.
One lab visit, one talk with a working scientist, one subject check. A review date is set. The four indicators are scored again.
1:1 coaching and consulting
Pick the help you need. Each starts with a short note and ends with a clear plan.
Hi, I'm William Cognity. I began as a physics teacher in 2007. Since then I have spent 19 years in schools. I have been a counsellor, a head of career teams, a psychologist and the founder of Cidentify.
Every student I met asked three things. Where am I going? How do I get in? How do I pay for it? Most schools had no clear way to answer.
I put my years of work into one method. Now counsellors do not have to start from zero.
William Cognity
Start free. Go as deep as you need.
A quick guide, one activity and one worksheet.
Manual, activities, worksheets, slides and tracker. EUR 59.
Clear guides for counsellors, mentors, students and families.
A private talk with William and a written plan.
Programme design, licences and counsellor training.
Over 40 tools, explained in plain words.
What changes
There are more choices ahead than behind you. Your timing is good.
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Read article →It is a simple plan for career guidance by William Cognity. It has four personal factors (Personality, Skills, Interests, Goals), four stages (Discover, Explore, Decide, Act and Review), four kinds of experiences (Reflect and Assess, Research and Compare, Experience and Engage, Plan and Review) and four progress indicators (Self-Awareness, Career Knowledge, Decision Readiness, Action Progress).
Not yet. It is a new idea built from 19 years in schools. We share it as an early edition and we say so up front.
School and private career counsellors, teachers who guide students, and school leaders. It is for secondary-school students, and you can adapt it.
A manual, ready activities, student worksheets, slides and a progress tracker for one named counsellor, with early-access updates.
Yes. The school licence is EUR 290 per campus. Networks with many campuses can ask for a quote.
Yes. You get a quick guide, one full activity and its worksheet.
An educator, psychologist, psychometrist, consultant, academic and career coach and trainer. He is the founder of Cidentify, Director of Meta Career and author of five books. He has worked in schools since 2007.
No. No one can. William gives clear plans and honest advice.
Write to us. We will tell you the length and the price before you book.
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