Adult Academic and Career Coaching with William Cognity
A clear plan for changing career, going back to study or taking the next step at work.

Who it is for
For adults who want a new direction
Adults who want to change career
Adults thinking about a master's degree or a new course
People who feel stuck at work
How it works
Three simple steps
Discover
We look at your skills, interests, values and goals.
Explore
We test ideas against real jobs, courses and costs.
Act
We write a plan with steps for the next 90 days.
What you leave with
Clear things you can use
- A short list of paths
- A skills and goals summary
- A 90-day action plan
About your coach
William Cognity is an educator, psychologist, psychometrist and academic and career coach with 19 years in schools across ten countries. He is the founder of Cidentify and the author of five books.
Meet WilliamQuestions
Common questions
Is coaching the same as therapy?
No. Coaching looks forward at goals and actions. It is not therapy.
Do I need a degree plan?
No. We can start from where you are today.
Is it online?
Yes. Sessions are online unless we agree something else.
What does it cost?
Write to us. We will tell you the length and the price before you book.