High School Career Counselling with William Cognity
Clear help with subjects, courses, universities and the steps in between.

Who it is for
For students in Years 9 to 13 and their parents
Students choosing IGCSE, A-level or IB subjects
Students building a university list
Families who want one trusted adviser for the whole path
How it works
Three simple steps
Understand
We look at interests, skills, goals and what the student already does well.
Compare
We compare subjects, courses and universities side by side.
Decide and act
We write a plan with dates, tasks and next steps.
What you leave with
Clear things you can use
- A short list of courses and universities
- A year-by-year plan with dates
- A clear answer to "what should I do next?"
About your coach
William Cognity is an educator, psychologist, psychometrist and academic and career coach with 19 years in schools across ten countries. He is the founder of Cidentify and the author of five books.
Meet WilliamQuestions
Common questions
Can you promise a place at a top university?
No. No one can. The goal is a strong, honest plan and good choices.
Which countries do you cover?
Common routes include the UK, the USA, Canada and Europe. Ask about your target country.
How often do we meet?
You can book one session or a short series. We agree it together.
What does it cost?
Write to us. We will tell you the length and the price before you book.